Brand Eyes

Brand Eye Analysis

Magazine 1: Mixmag
The magazine makes the reader feel quite young as this magazine focuses on dance/electronic music which is very upbeat. The type of music that would be played at nightclubs and raves. This is especially good for the target readers who are adults around the age of 20-30, and would still have an active nightlife but not as good as the ones associated and represented by rebellious teenagers in the media. What the magazine says about the reader is that they are still young and are able to have some fun, and that they do not have to be so formal all the time as adult 'parties' are represented to be boring and pretentious in the mainstream media, and this also represents the rebellion against society and middle class values. The reader perceives bright colours associated with nightclubs and raves, reinforcing the magazine's genre of music, and the brand personality also makes the evident as just by looking at the covers we can get a sense of energy in the magazine. This also benefits the reader as they are able to keep informed of the upcoming and latest electronic music and reviews, and possibly know where the local hotspots are, referring to nightclubs. The brand personality is an upbeat one, just like how the reader feels when reading it. The core proposition is to let readers know that it's never too late to go out to parties and have fun, and that they should relive their past experiences with clubbing, to be a teenager again.

Magazine 2: Classic Pop
The magazine makes the reader feel quite nostalgic as the magazine is retro, but this only applies to the older audience. They perceive quite plain colours which could refer back to how a lot of things in the media was black and white, so the target audience must be quite old for this magazine. The black and white colour scheme, along with the blue and red is a limited colour scheme, so they are trying to just stick to dark as and bright as possible. Given the old target audience, what the magazine could say is that you want to hold onto the memories of the 80s and keep that feeling of nostalgia, and that you enjoy the history of music. Therefore, this could be saying that your music taste is more refined than today's type of music which seems to be dominated by the pop and rap industry. There are also benefits for the younger audiences though as they can see where today's type of music stems from, and learn about the recent history of music. Although, not proper history such as Beethoven and Mozart, which is aimed towards more classical musicians, and this magazine only focuses on retro music rather than just classical music.

Magazine 3: Kerrang
This magazine is not necessarily chaotic and destructive, but with the edition of Kerrang that I've reviewed in my other post, the model band had a very rebellious and frightening appearance, along with the pentagram usually associated with demons, it inverts the norms and values of society, so the reader of Kerrang must be rebellious towards society. However, the way the magazine hands out free posters instead of CDs to their audience could suggest that they're even closer attached to their audience than other genre artists would be. This could show that Kerrang readers are actually more caring than readers of other magazines, and more dedicated to their representative magazine. Benefits that come with reading Kerrang is that readers can get more in-depth backstage information about the lives of the bands members, which is something that fans would want greatly due to the stronger emotional connection to the bands. What we perceive are bright colours which create a sense of excitement and energy, rather active emotions, and this is also appropriate given that the genre of focus for this magazine is a loud and active type of music. The target readers are teenagers and young adults, as they are still in that stage of life where they are able to be more active before they have to conform to responsibilities and other adult concepts.

Magazine 4: Mojo
This magazine is also somewhat retro, similar to Classic Pop. The title itself is also retro, as "mojo" is rarely said anymore, if at all. I feel the magazine is kind of relaxing as I find the mood to be quite slow. This could be due to the colour scheme which places more emphasis on monochromatic colours than the other magazines. Overall the magazine is similar to Classic Pop in many aspects, and I get the same feelings as such.